Shop inside the stock !. Building hidden by a thousand overcoats, brings chaos

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Shop inside the stock !. Building hidden by a thousand overcoats, brings chaos

Shop inside the stock !.
Building hidden by a thousand overcoats, brings chaos, but all were sold.
All records in high speed salesmanship were broken by Mr Christiian Troelstrup, a Copenhagen clothier who wanted to get rid of a large stock of overcoats, Mr Troelstrp draped his overcoats, more than a thousand of them, all over his building. The walls from roof to pavement became one vast expanse of overcoat, and soon the customers came. Hundreds of them. Extra police had to be called to deal with the crowds who came first to stare then to buy.
By the time the harrassed policemen had informed Troelstrup that his overcoats must come down, a buyer had been found for every one.
Photo shows, the building covered with overcoats.
8 April 1936

Media ID 11006002

© TopFoto.co.uk

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